Identity
Jennifer De Francisco, based in Newport Beach and serving various locations in Orange County, is dedicated to enabling enhanced wellbeing and happiness in her clients, specializing in assisting those encountering crises in personal relationships through various counseling avenues, while stressing that each patient’s circumstance is unique and merits an individualized, non-cookie-cutter approach.
STRUGGLE
The struggle emerged from the need for a website that communicated Jennifer’s empathetic and personalized approach toward counseling in a patient-focused manner while being designed and developed as a white-label project for an agency located in San Marcos, CA.
Discovery
Using Figma for design and subsequently developing through Elementor and WordPress, the objective was to encapsulate Jennifer’s compassionate, individual-focused therapy approach, ensuring that the digital presence provided a warm, inviting, and supportive virtual space that mirrored her in-practice ethos.
RESULT
Jennifer’s website now accurately reflects her therapeutic philosophy, providing a seamless, supportive, and user-friendly digital environment for potential clients to explore, learn, and initiate their journey towards improved relational and personal wellbeing with a skilled and empathetic professional.
