IDENTITY
The Breaker Store operates as an internet-only wholesale vendor, committed to delivering a broad range of circuit breakers promptly and at the lowest prices, emphasizing their dedication to providing only genuine, new products while utilizing a business model that enables the provision of substantial savings to their customers.
STRUGGLE
Initially utilizing BigCommerce, The Breaker Store sought to not only preserve but enhance their eCommerce capability, desiring additional custom features and a user-friendly interface, all while maintaining the permalink structure of their thousands of custom products to preserve SEO.
Discovery
In collaboration with the owner, a decision was made to reconstruct their eCommerce platform using WordPress and Elementor with WooCommerce, prioritizing the seamless migration of all their products, maintaining SEO integrity, and implementing a highly customized and user-friendly design to ensure optimal customer experience.
RESULT
Successfully transferring all products and preserving SEO, The Breaker Store now benefits from a finely-tuned, user-friendly site that not only maintains but enhances the customer experience and expedites the checkout process, aligning with their commitment to providing efficient, cost-effective solutions for their clients’ breaker needs.
