Digital Marketing Solutions
Technical & Local SEO, PPC & Social Media
Technical SEO Setup & Audit
Creating an aesthetic website is just one of the steps necessary to making your business relevant online. Search engines have increasingly placed more emphasis on websites offering high-quality, user-friendly experiences. Dray Web Services specializes in technical web design driven to enhance SEO and UX. We do so to provide you with higher search engine rankings while giving your business a solid online foundation for the future.
This is where a lot of the dirty work takes place. We strap on our SEO boots, get into the thick of things and make sure your website is technically relevant with all of its content. By focusing on these refined, technical details we boost the performance of your website above your competitors so that your customers see you first.
Call us nerds for enjoying this process but technical SEO is our forte. Our professional team understands the nuances of what delivers the maximum results for your budget. We’ll take your website to the next level.
How…annoying…is…this…can…it…please…stop…right…now. That’s exactly what your customers will be thinking if your pages load slower than the above passage. That’s why making your website the spring-loaded with speed improves your rankings across search engines and in the eyes of users. Google in particular pays special note to websites that load quickly, especially on mobile (AMP).
We’ll run a speed test and fix whatever problems arise. No more worrying about being slower than a William Shatner monologue.
Integrating images into your website is crucial to overall user experience. They provide relief from text and create a more lasting impression with customers. Nothing is more repulsive than a big block of text (unless you’re a college professor, perhaps) and Dray Web Services makes sure to not only integrate images into your website but optimize them as well.
See, just as important as having images on your website is making sure they are optimized. This makes Google and other search engines happy, and that should make you happy. That makes us happy.
The technical aspects of image optimization are gritty but enjoyable (at least to us!). Here’s what we’ll do.
- Reduce load speed
- Add SEO value
- Promote visibility
- Enhance web accessibility
Technical Site Audits
A technical site audit is a dive into the backend of your website. We gain insight on its current performance while identifying opportunities for improvement. Dray Web Services will analyze any and all web assets that can be optimized. These include the following checkpoints:
- Crawl analysis
- Mobile performance
- Crawl errors
- Duplicate content
- Image optimization
- Internal link structure
- Site architecture
- Page speed
- XML sitemap
Local SEO & Ongoing
How Local Search Works
What do pigeons and possums have to do with making sure your business stands out above its competitors? Prior to today probably not much. But you’re not to blame, other web servicers are. Now pigeons and possums are imperative to your online well-being!
With 46% of all Google searches occurring within a local territory it is imperative for your business to rank high in those local search results. That’s where pigeons and possums come in. Recently Google made major algorithm changes – the aptly named Pigeon and Possum – that dramatically impacted local search results. As we at Dray Web Services always stay ahead of the curve to best meet your business needs we know what local search was before, during and after the implementation of these updates. This gives us (and you!) an advantage when it comes to local search results.
Consider us the perfect zookeepers. Or animal control experts. We’re still sorting that one out.
Many web design services believe the key to SEO relies solely on plugging in the right keywords. They can keep believing that, we’ll actually work on what matters. Keyword optimization is just one part of overall SEO Dray Web Services provides.
What can’t we offer? Not much. Our team of experienced copywriters will produce content relevant to your local audience. Their use of words connects your business with your customers and increases action.
Creating a strong local presence starts with your website. Our design team focuses on developing websites that are structured to accommodate the needs of local searchers.
Do we have to get technical again? Yup! Schema markup is a coding language and one our team of SEO experts implement to clearly inform search engines what your web content is all about. That’s right, the internet has its own language and we speak it. Search engines love this.
We love you but do your customers agree? We hope so! We’ll make sure you put your best foot forward by staying up-to-date on reviews left across multiple platforms. Not only will we do that but we’ll also help you gather more positive reviews while handling the negative ones gracefully.
One key aspect many businesses fail to monitor are their local listings (also known as citations). These play a critical role in local SEO and is exactly why Dray Web Services gets you listed in the 70+ necessary directions while ensuring their complete management.
Google My Business
Another tool from the minds of Google, Google My Business allows us to optimize your business profile to take full advantage of Google’s search engine and array of other services.
Paid Advertising (PPC)
Maximizing the return on your investment is what we do. That’s why we’ll build your website organically as much as we can. Only when we need that extra push to control your local market and competition do we implement strategic paid advertising campaigns.
Attract Your Audience
There’s no point in utilizing social media if you don’t have an audience to speak to. You wouldn’t make a sales pitch to an empty room now, would you? That’s why our social media campaigns start by identifying and targeting your audience so they actually hear you.
Engage Your Audience
What happens after we get your message in front of their eyes? We design it to encourage interaction! Social media users seek engagement and want to interact with you, we promise! They want to see intriguing, relevant posts that appeal to their interests. By creating engaging social media content we will see your audience grow from targeted individuals to their friends, their friends’ friends and beyond.
Grow Your Audience
Nothing is more frustrating that having something great to say but nobody to say it to. Nothing is also more ineffective when it comes to business. That’s why we’ll continue the growth of your online audience through stimulating, engaged exposure. We sort through all the complicated algorithms to find what works for your needs.
Target Who You Want, Nobody Else
Many businesses think that by using the proper keywords they are reaching their intended audience. Unfortunately this is how many businesses waste money. A lot of it.
Our team studies pay-per-click (PPC) methods and how to better implement them to reach intended audiences. This allows us to craft social media strategies and advertisements that don’t waste your hard-earned dollar. We target the searcher rather than plug keywords. This not only increases sales but does so in a cost-effective manner. That makes us happy. We hope you’ll be too.
Being Social is a Full Time Job
A profile that posts infrequently is a profile that gets lost in the minds of audiences.
We take this burden off your mind by developing engaging and consistent posts designed to keep you relevant. You’re such a social butterfly.